Press Release Writer's Secret Weapon: Polish Drafts Instantly with WunderType

Press Releases Demand a Specific Kind of Writing

A press release is not a blog post. It is not an email. It follows strict conventions — third-person voice, inverted pyramid structure, strong lead paragraphs, and a tone that is confident without being breathless. Most professionals know what a good press release looks like but struggle to write one from scratch.

The first draft is where things go wrong. Excitement creeps in. Superlatives pile up. Sentences balloon. A press release writer knows these traps, but catching them in your own work is harder than spotting them in someone else's. That is exactly the kind of problem AI can solve — not writing the release for you, but refining what you have already written.

How WunderType Helps Every Press Release Writer

WunderType is a macOS menu bar app that runs AI text transformations system-wide. Its Custom Prompts feature lets you create purpose-built text actions. Press Release Polish is a custom prompt that turns rough PR drafts into clean, professional copy in seconds.

Select your draft text in any app — Google Docs, Pages, Mail, Notes — and press ⌥⇧⌘P. WunderType corrects grammar, tightens sentence structure, replaces weak verbs, and adjusts the tone to match standard PR style guidelines. The result reads like it came from a seasoned press release writer.

The Custom Prompt Instruction

This prompt refines press release drafts for clarity, conciseness, and professional tone. It corrects grammatical errors, suggests stronger verbs, optimizes sentence structure, and ensures the language aligns with standard PR style guidelines.

Before and After

Before

Our company, Innovate Solutions, is thrilled to announce the launch of our new Widget Pro! This game-changing product will revolutionize the way businesses manage their data. We believe it's the best on the market and will significantly increase productivity. Seriously, it's a big deal!

After

Innovate Solutions today announced the launch of Widget Pro, a game-changing product poised to revolutionize business data management. This innovative solution significantly increases productivity and represents a major advancement in the market.

The exclamation marks are gone. The first person is replaced with third person. The informal aside disappears. What remains is a tight, professional paragraph that an editor would approve.

Setting Up Press Release Polish

1. Open WunderType from your Mac's menu bar.
2. Go to Custom Prompts and click Add.
3. Name the prompt Press Release Polish.
4. Paste the instruction above into the prompt field.
5. Set the shortcut to ⌥⇧⌘P.
6. Click Save.

Select any draft press release text and press ⌥⇧⌘P. The polished version replaces it immediately.

Common Press Release Mistakes It Catches

• First-person voice — rewrites "we" and "our" into proper third-person.
• Hyperbolic language — tones down "revolutionary" and "game-changing" when overused.
• Weak verbs — replaces "is excited to" with stronger, more direct alternatives.
• Informal tone — removes casual phrases that undermine credibility.
• Run-on sentences — breaks complex sentences into scannable, quotable lines.

Write the Draft, Let WunderType Polish It

The hardest part of a press release is getting the facts and story down. The polish — matching tone, fixing structure, cutting fluff — is exactly what AI handles well. With Press Release Polish, you get a dedicated press release writer assistant that lives in your menu bar and works in every Mac app.

Download WunderType from the Mac App Store and polish your next press release in seconds.